May 19th, 2008 — ecommerce
A lot of my work involves designing, optimising and marketing ecommerce websites. SEO is a big part of this and there’s no shortage of SEO blogs and communities. Ecommerce however is a little different. It’s much harder to find good blogs which focus on ecommerce.
Although, I did just find one called getelastic. You may have seen it before but I hadn’t come across it. Check out this post on 107 Add to Cart Buttons of Top Online Retailers. Nice collection guys. Here’s a selection of the add to cart buttons they feature:
You can see more example add to cart buttons, along with some stats, such as 14.3% of the buttons use an icon of a shopping cart, here.
May 7th, 2008 — Google
I hadn’t seen (or maybe just not noticed) this before. Google’s now showing related search phrases right at the top of the organic results. They’ve been showing them below the organic results for a long time now. Now then, how could you spam your way on to that list of related searches…
May 5th, 2008 — Social Marketing
“Just for fun” dominates the installed Facebook Application category. Do not assume that a pointless Facebook application is worthless. There’s some very interesting Facebook app stats, including the number of installs and active users here.
May 5th, 2008 — SEO
Here’s good example of bad SEO. Check out these nicely labeled footer links:
Why would you want to include “SEO” in your anchor text? Any why the hell not go to some effort to produce decent looking pages? Instead of this spammy looking content:
This is a great example of how not to do SEO on an ecommerce site.
March 21st, 2008 — Humour
We’ve all been there. You’re the expert, the one who makes a living from building websites and advising on usability and what makes a successful website. But the client doesn’t give a f**k about your expertise or knowledge, they know best! Their staff know best, someone’s wife knows best, someone’s nephew with Dreamweaver knows best, in fact everyone except you knows what makes a great website. Continue reading →
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