Writing ad copy that makes people take action is a skill. An overlooked skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call To Action, or CTA as it gets called in our office, is only half the story. If you want to rocket CTRs, that’s “Click Through Rates”, on your ads you’re going to need to read this post. OK enough of the acronyms, let the tips begin! Continue reading →
June 3rd, 2008 — Marketing
May 22nd, 2008 — Random
Thanks to John from thedaddy.org for correctly pointing out that the BBC’s commercial enterprises go through BBC Worldwide which is not funded through the license fee. If it’s purely a commercial exercise they might want to land people on a different page in order to monetize the traffic
May 19th, 2008 — Marketing
Does you website strongly motivate people to do something? Or do your visitors simply visit and leave?
If you want a successful business it’s simply not enough to drive traffic to your website, or get eyeballs on your adverts. You need them to do something, to act!
A call to action is words or phrases which encourage your audience to take action. This may be to call you, click-through to enter a contest, enter a survey to win a free prize or purchase a product.
Too many websites and adverts forget to ask for an action. Don’t let yours be one of them. Use the list below as inspiration to create your own call to action.
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May 19th, 2008 — ecommerce
A lot of my work involves designing, optimising and marketing ecommerce websites. SEO is a big part of this and there’s no shortage of SEO blogs and communities. Ecommerce however is a little different. It’s much harder to find good blogs which focus on ecommerce.
Although, I did just find one called getelastic. You may have seen it before but I hadn’t come across it. Check out this post on 107 Add to Cart Buttons of Top Online Retailers. Nice collection guys. Here’s a selection of the add to cart buttons they feature:
You can see more example add to cart buttons, along with some stats, such as 14.3% of the buttons use an icon of a shopping cart, here.
May 7th, 2008 — Google
I hadn’t seen (or maybe just not noticed) this before. Google’s now showing related search phrases right at the top of the organic results. They’ve been showing them below the organic results for a long time now. Now then, how could you spam your way on to that list of related searches…