Category Archives: Analytics

Analytics

Yahoo Web Analytics Launched

Yahoo have today launched their Web Analytics tool. Which in their words:

Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.

It is a rebranding of IndexTools as Yahoo Web Analytics (beta). It’s currently an enterprise product, but the move brings it closer to being a consumer and small business tool.

From what Yahoo are saying it looks like it might do segmentation better than Google Analytics does, which for me would be great.

The main benefit over Google Analytics that I can see though is that it’s real-time which would be great for some of the very high traffic ecommerce sites I’m involved in. Google Analytics’ conversion tracking can suffer from massive lag, not good when your tuning up your PPC bids!

I’m going to install Yahoo’s Web Analytics and have a play. I’ll let you know how I get on.

Here’s a 5 minute video I found that shows what it did before the re-brand:

Analytics

Microsoft’s Gatineau Web Analytics now in beta

The beta test of Microsoft’s free analytics platform “Gatinueau”. You can now request an invite, although don’t hold your breath. Some people have been on the list since January. Invites have gone out to selected adCenter advertisers.

Some details on the basic features have been released they include:

  • Demographic segmentation
  • Custom taxonomies (i.e. site structure)
  • Outbound link tracking
  • Inbound referrals
  • Outbound link tracking
  • ROI reports
  • Goal analysis
  • Client system reports

You can read more about it on the Ian Thomas’ Blog, Ian’s the person responsible for bringing Gatineau to market.
Microsoft’s Gatineau has been in the alpha stage for around a year. Their analytics offering is based on technology developed by DeepMetrix, who Microsoft acquired in May 2006 in a bid to bring new analytics capabilities to adCenter. There’s some old alpha screenshots and a whole heap of comments about using Gatineau from back in July when it was covered on DaveN’s blog. Back then Dave described it as, and I quote “KICK ARSE AWESOME”.