Microsoft’s Gatineau Web Analytics now in beta

The beta test of Microsoft’s free analytics platform “Gatinueau”. You can now request an invite, although don’t hold your breath. Some people have been on the list since January. Invites have gone out to selected adCenter advertisers.

Some details on the basic features have been released they include:

  • Demographic segmentation
  • Custom taxonomies (i.e. site structure)
  • Outbound link tracking
  • Inbound referrals
  • Outbound link tracking
  • ROI reports
  • Goal analysis
  • Client system reports

You can read more about it on the Ian Thomas’ Blog, Ian’s the person responsible for bringing Gatineau to market.
Microsoft’s Gatineau has been in the alpha stage for around a year. Their analytics offering is based on technology developed by DeepMetrix, who Microsoft acquired in May 2006 in a bid to bring new analytics capabilities to adCenter. There’s some old alpha screenshots and a whole heap of comments about using Gatineau from back in July when it was covered on DaveN’s blog. Back then Dave described it as, and I quote “KICK ARSE AWESOME”.