Writing ad copy that makes people take action is a skill. An overlooked skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call To Action, or CTA as it gets called in our office, is only half the story. If you want to rocket CTRs, that’s “Click Through Rates”, on your ads you’re going to need to read this post. OK enough of the acronyms, let the tips begin! Continue reading 3 Simple Steps to Increasing Your Ads Click Through Rate
Does you website strongly motivate people to do something? Or do your visitors simply visit and leave?
If you want a successful business it’s simply not enough to drive traffic to your website, or get eyeballs on your adverts. You need them to do something, to act!
A call to action is words or phrases which encourage your audience to take action. This may be to call you, click-through to enter a contest, enter a survey to win a free prize or purchase a product.
Too many websites and adverts forget to ask for an action. Don’t let yours be one of them. Use the list below as inspiration to create your own call to action.
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What’s your best call to action?