In my experience when it comes to business and entrepreneurship there are two types of people. Those who take risks and those who do not. Think about it for a minute. Are you a risk taker or do you play it safe? I would class myself as a calculated risk taker. I always balance the risk and the reward. For me the accolade and fruits of success are so appealing that the fear of failure does not cross my mind. And has that benefited me, my clients and my bank balance? Short answer, Yes.
Let’s define risky. I’m not talking about black hat techniques, spamming or anything like that. I’m just talking about not analyzing every little change to your website to the nth degree, going with your gut feeling rather than setting up A/B testing, being daring and generally using you instinct and knowledge to make fast decisions, keep up the momentum and make change happen.
So who wins? The go-getting risk taker or the procrastinator? It has to be the risk taker, they generally just get more done. They force more change, and that change creates opportunity. Think of the successful people and businesses you know. Were they started by risk takers or play-safers? In my circle of acquaintances and clients the risk takers win every time. So next time when your redesigning your website, deciding whether or not to change websites internal link structure or taking time to decide on anything else that could have a negative impact focus on the potential benefits, get it done and move on to the next project. Getting more done brings more reward.
