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	<title>Cowley On...</title>
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	<link>http://www.cowleyon.com</link>
	<description>Ian Cowley on all things web</description>
	<pubDate>Wed, 11 Jun 2008 11:48:56 +0000</pubDate>
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		<title>Hackers Hit Cotton Traders And Take Credit Card Details</title>
		<link>http://www.cowleyon.com/2008/06/11/hakers-hit-cotton-traders-and-take-credit-card-details/</link>
		<comments>http://www.cowleyon.com/2008/06/11/hakers-hit-cotton-traders-and-take-credit-card-details/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 07:45:15 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
		
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/?p=55</guid>
		<description><![CDATA[You may have heard in the news that dirty hackers have stolen 1000&#8217;s of credit card numbers, along with addresses from the Cotton Traders website. As many as 38000 customers of Cotton Traders had their information stolen when the clothing company&#8217;s website was hacked into.
I did a quick search on Google for Cotton Traders to [...]]]></description>
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		<item>
		<title>18 Super Useful Ways To Use Twitter</title>
		<link>http://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/</link>
		<comments>http://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 15:54:14 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/</guid>
		<description><![CDATA[Twitter is a micro-blogging platform and social networking tool. The micro bit comes from the fact that you can only post updates, or &#8220;tweets&#8221; as they are affectionately called, that are 140 characters long. You can follow people which ads them to your network and shows you their updates, you can also send personal messages [...]]]></description>
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		</item>
		<item>
		<title>3 Simple Steps to Increasing Your Ads Click Through Rate</title>
		<link>http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/</link>
		<comments>http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 21:22:45 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/</guid>
		<description><![CDATA[Writing ad copy that makes people take action is a skill. An overlooked skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call To Action, or CTA as it gets called in our office, is only half the story. If you want to rocket CTRs, [...]]]></description>
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		<item>
		<title>BBC NOT Wasting TV Licence Payers Money on Adwords</title>
		<link>http://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/</link>
		<comments>http://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/#comments</comments>
		<pubDate>Thu, 22 May 2008 10:50:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/</guid>
		<description><![CDATA[I just did a search for &#8220;profigold HDMI cables&#8221; on Google. Showing clearly is an advert for the BBC. It links to an FAQ about HD TV.
Thanks to John from thedaddy.org for correctly pointing out that the BBC&#8217;s commercial enterprises go through BBC Worldwide which is not funded through the license fee. If it&#8217;s purely [...]]]></description>
		<wfw:commentRss>http://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/feed/</wfw:commentRss>
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		<item>
		<title>34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy</title>
		<link>http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/</link>
		<comments>http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/#comments</comments>
		<pubDate>Mon, 19 May 2008 21:13:17 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[CTA]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/</guid>
		<description><![CDATA[Does you website strongly motivate people to do something? Or do your visitors simply visit and leave?
If you want a successful business it&#8217;s simply not enough to drive traffic to your website, or get eyeballs on your adverts. You need them to do something, to act!
A call to action is words or phrases which encourage [...]]]></description>
		<wfw:commentRss>http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/feed/</wfw:commentRss>
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		<item>
		<title>Add To Basket Button Examples</title>
		<link>http://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/</link>
		<comments>http://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/#comments</comments>
		<pubDate>Mon, 19 May 2008 20:34:36 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
		
		<category><![CDATA[ecommerce]]></category>

		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/</guid>
		<description><![CDATA[A lot of my work involves designing, optimising and marketing ecommerce websites. SEO is a big part of this and there&#8217;s no shortage of SEO blogs and  communities. Ecommerce however is a little different. It&#8217;s much harder to find good blogs which focus on ecommerce.
Although, I did just find one called getelastic. You may [...]]]></description>
		<wfw:commentRss>http://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/feed/</wfw:commentRss>
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		<item>
		<title>Google Now Showing Related Searches Above Organic Results</title>
		<link>http://www.cowleyon.com/2008/05/07/google-showing-related-searches-at-top-of-page/</link>
		<comments>http://www.cowleyon.com/2008/05/07/google-showing-related-searches-at-top-of-page/#comments</comments>
		<pubDate>Wed, 07 May 2008 12:06:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/07/google-showing-related-searches-at-top-of-page/</guid>
		<description><![CDATA[I hadn&#8217;t seen (or maybe just not noticed) this before. Google&#8217;s now showing related search phrases right at the top of the organic results. They&#8217;ve been showing them below the organic results for a long time now. Now then, how could you spam your way on to that list of related searches&#8230;

Bookmark and share:
]]></description>
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		<title>&#8220;Just for fun&#8221; Is Most Popular Facebook Application Category</title>
		<link>http://www.cowleyon.com/2008/05/05/just-for-fun-is-most-popular-facebook-application-category/</link>
		<comments>http://www.cowleyon.com/2008/05/05/just-for-fun-is-most-popular-facebook-application-category/#comments</comments>
		<pubDate>Mon, 05 May 2008 22:34:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/05/just-for-fun-is-most-popular-facebook-application-category/</guid>
		<description><![CDATA[&#8220;Just for fun&#8221; dominates the installed Facebook Application category. Do not assume that a pointless Facebook application is worthless. There&#8217;s some very interesting Facebook app stats, including the number of installs and active users here.

Bookmark and share:
]]></description>
		<wfw:commentRss>http://www.cowleyon.com/2008/05/05/just-for-fun-is-most-popular-facebook-application-category/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Stupid SEO Techniques- Dodgy Footer Links</title>
		<link>http://www.cowleyon.com/2008/05/05/stupid-seo-techniques-dodgy-footer-links/</link>
		<comments>http://www.cowleyon.com/2008/05/05/stupid-seo-techniques-dodgy-footer-links/#comments</comments>
		<pubDate>Mon, 05 May 2008 20:05:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/05/stupid-seo-techniques-dodgy-footer-links/</guid>
		<description><![CDATA[Here&#8217;s good example of bad SEO.  Check out these nicely labeled footer links:

Why would you want to include &#8220;SEO&#8221; in your anchor text? Any why the hell not go to some effort to produce decent looking pages? Instead of this spammy looking content:

This is a great example of how not to do SEO on [...]]]></description>
		<wfw:commentRss>http://www.cowleyon.com/2008/05/05/stupid-seo-techniques-dodgy-footer-links/feed/</wfw:commentRss>
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		<item>
		<title>Funny Quotes From Dumb Clients</title>
		<link>http://www.cowleyon.com/2008/03/21/coping-with-stupid-clients-quotes-from-dumb-clients/</link>
		<comments>http://www.cowleyon.com/2008/03/21/coping-with-stupid-clients-quotes-from-dumb-clients/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 21:07:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Humour]]></category>

		<guid isPermaLink="false">http://www.cowleyon.com/2008/03/21/coping-with-stupid-clients-quotes-from-dumb-clients/</guid>
		<description><![CDATA[We&#8217;ve all been there. You&#8217;re the expert, the one who makes a living from building websites and advising on usability and what makes a successful website. But the client doesn&#8217;t give a f**k about your expertise or knowledge, they know best! Their staff know best, someone&#8217;s wife knows best, someone&#8217;s nephew with Dreamweaver knows best, [...]]]></description>
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