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	<title>Cowley On... &#187; Marketing</title>
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		<title>3 Simple Steps to Increasing Your Ads Click Through Rate</title>
		<link>http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/</link>
		<comments>http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 21:22:45 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
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		<description><![CDATA[Writing ad copy that makes people take action is a skill. An overlooked skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call To Action, or CTA as it gets called in our office, is only half the story. If you want to rocket CTRs, [...]]]></description>
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		<title>34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy</title>
		<link>http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/</link>
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		<pubDate>Mon, 19 May 2008 21:13:17 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
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		<category><![CDATA[CTA]]></category>

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		<description><![CDATA[Does you website strongly motivate people to do something? Or do your visitors simply visit and leave? If you want a successful business it&#8217;s simply not enough to drive traffic to your website, or get eyeballs on your adverts. You need them to do something, to act! A call to action is words or phrases [...]]]></description>
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